Radios Niche Marketing Revolution FutureSell is popular PDF and ePub book, written by Ashley Herweg in 1997-06-30, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Radios Niche Marketing Revolution FutureSell can be Read Online from any device for your convenience.
Radios Niche Marketing Revolution FutureSell Book PDF Summary
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies. FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. Your clients don't want to buy advertising period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers. The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.
Detail Book of Radios Niche Marketing Revolution FutureSell PDF
- Author : Ashley Herweg
- Release : 30 June 1997
- Publisher : Taylor & Francis
- ISBN : 9781136026812
- Genre : Language Arts & Disciplines
- Total Page : 286 pages
- Language : English
- PDF File Size : 12,8 Mb
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