The Definitive Guide to Entertainment Marketing is popular PDF and ePub book, written by Al Lieberman in 2013-07-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Definitive Guide to Entertainment Marketing can be Read Online from any device for your convenience.
The Definitive Guide to Entertainment Marketing Book PDF Summary
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Detail Book of The Definitive Guide to Entertainment Marketing PDF
- Author : Al Lieberman
- Release : 02 July 2013
- Publisher : FT Press
- ISBN : 9780133092301
- Genre : Business & Economics
- Total Page : 305 pages
- Language : English
- PDF File Size : 13,9 Mb
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