Public Relations as a Creative Industry is popular PDF and ePub book, written by Elisenda Estanyol in 2022-09-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Public Relations as a Creative Industry can be Read Online from any device for your convenience.
Public Relations as a Creative Industry Book PDF Summary
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Detail Book of Public Relations as a Creative Industry PDF
- Author : Elisenda Estanyol
- Release : 02 September 2022
- Publisher : Taylor & Francis
- ISBN : 9781000781915
- Genre : Business & Economics
- Total Page : 109 pages
- Language : English
- PDF File Size : 14,9 Mb
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