Public Relations and Communication Management is popular PDF and ePub book, written by Krishnamurthy Sriramesh in 2013-06-07, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Public Relations and Communication Management can be Read Online from any device for your convenience.
Public Relations and Communication Management Book PDF Summary
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Detail Book of Public Relations and Communication Management PDF
- Author : Krishnamurthy Sriramesh
- Release : 07 June 2013
- Publisher : Routledge
- ISBN : 9781136159251
- Genre : Language Arts & Disciplines
- Total Page : 472 pages
- Language : English
- PDF File Size : 20,7 Mb
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