Excellence in Public Relations and Communication Management is popular PDF and ePub book, written by James E. Grunig in 2013-10-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Excellence in Public Relations and Communication Management can be Read Online from any device for your convenience.
Excellence in Public Relations and Communication Management Book PDF Summary
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Detail Book of Excellence in Public Relations and Communication Management PDF
- Author : James E. Grunig
- Release : 18 October 2013
- Publisher : Routledge
- ISBN : 9781136691744
- Genre : Business & Economics
- Total Page : 731 pages
- Language : English
- PDF File Size : 15,8 Mb
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