Public Interest Communication is popular PDF and ePub book, written by Jane Johnston in 2018-07-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Public Interest Communication can be Read Online from any device for your convenience.
Public Interest Communication Book PDF Summary
Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.
Detail Book of Public Interest Communication PDF
- Author : Jane Johnston
- Release : 18 July 2018
- Publisher : Routledge
- ISBN : 9781351734363
- Genre : Business & Economics
- Total Page : 230 pages
- Language : English
- PDF File Size : 7,8 Mb
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