Protecting the Brand is popular PDF and ePub book, written by Peter Hlavnicka in 2021-11-22, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Protecting the Brand can be Read Online from any device for your convenience.
Protecting the Brand Book PDF Summary
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection’s 3 IPR’s (3 I’s= Intelligence, Investigation, Innovation; 3 P’s= Protection, Perseverance, Perpetuation; 3 R’s= Remedy, Recovery, Rehabilitation).
Detail Book of Protecting the Brand PDF
- Author : Peter Hlavnicka
- Release : 22 November 2021
- Publisher : Business Expert Press
- ISBN : 9781637421529
- Genre : Business & Economics
- Total Page : 254 pages
- Language : English
- PDF File Size : 21,5 Mb
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