Principles of Integrated Marketing Communications A Malaysia Casebook is popular PDF and ePub book, written by Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor in 2022-10-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Principles of Integrated Marketing Communications A Malaysia Casebook can be Read Online from any device for your convenience.
Principles of Integrated Marketing Communications A Malaysia Casebook Book PDF Summary
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Detail Book of Principles of Integrated Marketing Communications A Malaysia Casebook PDF
- Author : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor
- Release : 18 October 2022
- Publisher : Penerbit USM
- ISBN : 9789674615338
- Genre : Business & Economics
- Total Page : 324 pages
- Language : English
- PDF File Size : 16,8 Mb
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