Pricing Strategies is popular PDF and ePub book, written by Robert M. Schindler in 2011-10-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Pricing Strategies can be Read Online from any device for your convenience.
Pricing Strategies Book PDF Summary
"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher.
Detail Book of Pricing Strategies PDF
- Author : Robert M. Schindler
- Release : 11 October 2011
- Publisher : SAGE
- ISBN : 9781412964746
- Genre : Business & Economics
- Total Page : 417 pages
- Language : English
- PDF File Size : 12,5 Mb
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