Pricing Online Marketing Behavior and Analytics is popular PDF and ePub book, written by G. Viglia in 2014-05-09, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Pricing Online Marketing Behavior and Analytics can be Read Online from any device for your convenience.
Pricing Online Marketing Behavior and Analytics Book PDF Summary
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of online marketing;, detailing the characteristics, consumer behaviors, and differences between platforms, analytics, and pricing strategies of new media. Pricing, Online Marketing Behavior, and Analytics covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a practical way.
Detail Book of Pricing Online Marketing Behavior and Analytics PDF
- Author : G. Viglia
- Release : 09 May 2014
- Publisher : Springer
- ISBN : 9781137413260
- Genre : Business & Economics
- Total Page : 176 pages
- Language : English
- PDF File Size : 21,6 Mb
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