Precision Retailing is popular PDF and ePub book, written by Laurette Dubé in 2024-03-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Precision Retailing can be Read Online from any device for your convenience.
Precision Retailing Book PDF Summary
Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change. Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the interaction point between individuals and the organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centered digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet the inevitable continuation of the digital transition.
Detail Book of Precision Retailing PDF
- Author : Laurette Dubé
- Release : 01 March 2024
- Publisher : University of Toronto Press
- ISBN : 9781487542726
- Genre : Business & Economics
- Total Page : 0 pages
- Language : English
- PDF File Size : 20,7 Mb
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