People and Products is popular PDF and ePub book, written by Allan J. Kimmel in 2015-03-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, People and Products can be Read Online from any device for your convenience.
People and Products Book PDF Summary
By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity. With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such issues as: the attributes and qualities that consumers demand from products and services, and social and cultural forces to be aware of; design and form and how they facilitate product usage; technological developments and the ways they have changed how consumers interact with products; product disposal and sustainability; emerging and future trends in consumer behavior and product development and design. This exciting volume is relevant to anyone interested in marketing, consumer behavior, product development, technology, engineering, design, and brand management.
Detail Book of People and Products PDF
- Author : Allan J. Kimmel
- Release : 05 March 2015
- Publisher : Routledge
- ISBN : 9781317607502
- Genre : Business & Economics
- Total Page : 321 pages
- Language : English
- PDF File Size : 13,5 Mb
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