Lean Customer Development is popular PDF and ePub book, written by Cindy Alvarez in 2017-08-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Lean Customer Development can be Read Online from any device for your convenience.
Lean Customer Development Book PDF Summary
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer’s behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products
Detail Book of Lean Customer Development PDF
- Author : Cindy Alvarez
- Release : 30 August 2017
- Publisher : "O'Reilly Media, Inc."
- ISBN : 9781492023753
- Genre : Business & Economics
- Total Page : 240 pages
- Language : English
- PDF File Size : 14,7 Mb
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