Passion Branding is popular PDF and ePub book, written by Neill Duffy in 2004-11-19, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Passion Branding can be Read Online from any device for your convenience.
Passion Branding Book PDF Summary
In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.
Detail Book of Passion Branding PDF
- Author : Neill Duffy
- Release : 19 November 2004
- Publisher : John Wiley & Sons
- ISBN : 9780470869406
- Genre : Business & Economics
- Total Page : 264 pages
- Language : English
- PDF File Size : 10,5 Mb
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