Latin America s Potential in Nation Branding A Closer Look at Brazil s Chile s and Colombia s Practices is popular PDF and ePub book, written by Eva Niesing in 2013-09, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Latin America s Potential in Nation Branding A Closer Look at Brazil s Chile s and Colombia s Practices can be Read Online from any device for your convenience.
Latin America s Potential in Nation Branding A Closer Look at Brazil s Chile s and Colombia s Practices Book PDF Summary
In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries’ competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region’s countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries.
Detail Book of Latin America s Potential in Nation Branding A Closer Look at Brazil s Chile s and Colombia s Practices PDF
- Author : Eva Niesing
- Release : 01 September 2013
- Publisher : Anchor Academic Publishing (aap_verlag)
- ISBN : 9783954891429
- Genre : Political Science
- Total Page : 193 pages
- Language : English
- PDF File Size : 16,8 Mb
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