Overpromise and Overdeliver is popular PDF and ePub book, written by Rick Barrera in 2009, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Overpromise and Overdeliver can be Read Online from any device for your convenience.
Overpromise and Overdeliver Book PDF Summary
The old cliche is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget, it was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in - and then overdelivered to keep them.
Detail Book of Overpromise and Overdeliver PDF
- Author : Rick Barrera
- Release : 25 June 2024
- Publisher : Penguin
- ISBN : 1591842689
- Genre : Business & Economics
- Total Page : 242 pages
- Language : English
- PDF File Size : 16,8 Mb
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