Open Brand is popular PDF and ePub book, written by Kelly Mooney in 2010-04-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Open Brand can be Read Online from any device for your convenience.
Open Brand Book PDF Summary
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing behaviors of an online population no longer content merely to consume, and the potent pairing of digital notoriety and network effects, which has given rise to the icitizenry. From these sociocultural forces emerges a radical business imperative: to open up to consumer involvement in a brand's messages and offerings. Published under Peachpit's New Riders imprint in partnership with AIGA Design Press, The O pen Bran d illuminates both the risks and immense rewards of doing so, and describes the essential consumer experiences that are requisite for cultural relevance—On-demand, Personal, Engaging, and Networked experiences, representing the chief values of the web-made world.
Detail Book of Open Brand PDF
- Author : Kelly Mooney
- Release : 07 April 2010
- Publisher : Peachpit Press
- ISBN : 9780132089524
- Genre : Business & Economics
- Total Page : 258 pages
- Language : English
- PDF File Size : 7,5 Mb
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