Creating a Brand Identity A Guide for Designers is popular PDF and ePub book, written by Catharine Slade-Brooking in 2016-01-18, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, Creating a Brand Identity A Guide for Designers can be Read Online from any device for your convenience.
Creating a Brand Identity A Guide for Designers Book PDF Summary
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Detail Book of Creating a Brand Identity A Guide for Designers PDF
- Author : Catharine Slade-Brooking
- Release : 18 January 2016
- Publisher : Laurence King Publishing
- ISBN : 9781780679808
- Genre : Design
- Total Page : 427 pages
- Language : English
- PDF File Size : 16,5 Mb
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