Nordic Consumer Culture is popular PDF and ePub book, written by Søren Askegaard in 2019-03-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Nordic Consumer Culture can be Read Online from any device for your convenience.
Nordic Consumer Culture Book PDF Summary
Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.
Detail Book of Nordic Consumer Culture PDF
- Author : Søren Askegaard
- Release : 01 March 2019
- Publisher : Springer
- ISBN : 9783030049331
- Genre : Business & Economics
- Total Page : 339 pages
- Language : English
- PDF File Size : 8,8 Mb
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