Non market Strategies in International Business is popular PDF and ePub book, written by Vikrant Shirodkar in 2021-01-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Non market Strategies in International Business can be Read Online from any device for your convenience.
Non market Strategies in International Business Book PDF Summary
The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.
Detail Book of Non market Strategies in International Business PDF
- Author : Vikrant Shirodkar
- Release : 05 January 2021
- Publisher : Palgrave Macmillan
- ISBN : 3030350762
- Genre : Business & Economics
- Total Page : 249 pages
- Language : English
- PDF File Size : 21,7 Mb
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