Nike Culture is popular PDF and ePub book, written by Robert Goldman in 1998, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Nike Culture can be Read Online from any device for your convenience.
Nike Culture Book PDF Summary
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Detail Book of Nike Culture PDF
- Author : Robert Goldman
- Release : 20 September 1998
- Publisher : SAGE
- ISBN : 0761961496
- Genre : Business & Economics
- Total Page : 214 pages
- Language : English
- PDF File Size : 12,7 Mb
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