Michael Jordan Inc is popular PDF and ePub book, written by David L. Andrews in 2001-08-09, it is a fantastic choice for those who relish reading online the Sports & Recreation genre. Let's immerse ourselves in this engaging Sports & Recreation book by exploring the summary and details provided below. Remember, Michael Jordan Inc can be Read Online from any device for your convenience.
Michael Jordan Inc Book PDF Summary
Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace—foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.
Detail Book of Michael Jordan Inc PDF
- Author : David L. Andrews
- Release : 09 August 2001
- Publisher : State University of New York Press
- ISBN : 9780791490334
- Genre : Sports & Recreation
- Total Page : 340 pages
- Language : English
- PDF File Size : 9,6 Mb
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