New Frontiers of Customer Strategy is popular PDF and ePub book, written by Thierry Delecolle in 2024-07-23, it is a fantastic choice for those who relish reading online the Medical genre. Let's immerse ourselves in this engaging Medical book by exploring the summary and details provided below. Remember, New Frontiers of Customer Strategy can be Read Online from any device for your convenience.
New Frontiers of Customer Strategy Book PDF Summary
Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.
Detail Book of New Frontiers of Customer Strategy PDF
- Author : Thierry Delecolle
- Release : 23 July 2024
- Publisher : John Wiley & Sons
- ISBN : 9781786308504
- Genre : Medical
- Total Page : 292 pages
- Language : English
- PDF File Size : 7,8 Mb
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