New Challenges to International Marketing is popular PDF and ePub book, written by Tamer Cavusgil in 2009-02-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, New Challenges to International Marketing can be Read Online from any device for your convenience.
New Challenges to International Marketing Book PDF Summary
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Detail Book of New Challenges to International Marketing PDF
- Author : Tamer Cavusgil
- Release : 20 February 2009
- Publisher : Emerald Group Publishing
- ISBN : 9781848554689
- Genre : Business & Economics
- Total Page : 432 pages
- Language : English
- PDF File Size : 11,9 Mb
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