Neuroscience of Preference and Choice is popular PDF and ePub book, written by Raymond J. Dolan in 2012, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Neuroscience of Preference and Choice can be Read Online from any device for your convenience.
Neuroscience of Preference and Choice Book PDF Summary
One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world's most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors. Emphasis on common process underlying preference generation makes material applicable to a variety of disciplines - neuroscience, psychology, economics, law, philosophy, etc. Offers specific focus on how preferences are generated to guide decision making, carefully examining one aspect of the broad field of neuroeconomics and complementing existing volumes Features outstanding, international scholarship, with chapters written by an expert in the topic area
Detail Book of Neuroscience of Preference and Choice PDF
- Author : Raymond J. Dolan
- Release : 26 June 2024
- Publisher : Academic Press
- ISBN : 9780123814319
- Genre : Business & Economics
- Total Page : 357 pages
- Language : English
- PDF File Size : 9,5 Mb
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