Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities is popular PDF and ePub book, written by de Sousa, Joana Coutinho in 2017-12-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities can be Read Online from any device for your convenience.
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities Book PDF Summary
A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.
Detail Book of Neuromarketing and Big Data Analytics for Strategic Consumer Engagement Emerging Research and Opportunities PDF
- Author : de Sousa, Joana Coutinho
- Release : 30 December 2017
- Publisher : IGI Global
- ISBN : 9781522548355
- Genre : Business & Economics
- Total Page : 200 pages
- Language : English
- PDF File Size : 20,7 Mb
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