Fundamentals of Marketing For B Com Sem 4 According to NEP 2020 is popular PDF and ePub book, written by R.C. Agarwal in 2023-04-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Fundamentals of Marketing For B Com Sem 4 According to NEP 2020 can be Read Online from any device for your convenience.

Fundamentals of Marketing For B Com Sem 4 According to NEP 2020 Book PDF Summary

Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.

Detail Book of Fundamentals of Marketing For B Com Sem 4 According to NEP 2020 PDF

Fundamentals of Marketing For B Com  Sem  4  According to NEP 2020
  • Author : R.C. Agarwal
  • Release : 27 April 2023
  • Publisher : SBPD Publishing House
  • ISBN : 9789392208881
  • Genre : Business & Economics
  • Total Page : 264 pages
  • Language : English
  • PDF File Size : 15,9 Mb

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