Navigating Disruption Media Relations in the Digital Age is popular PDF and ePub book, written by Bertrand Teo in 2020-09-15, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Navigating Disruption Media Relations in the Digital Age can be Read Online from any device for your convenience.
Navigating Disruption Media Relations in the Digital Age Book PDF Summary
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalisation, the ways in which storytellers reach their audience have evolved significantly. Navigating Disruption: Media Relations in the Digital Age offers an insight into this digital evolution through the eyes of a working-level journalist. This book tells the story of the seismic shift in media operations in both US and Singapore newsrooms between 2011 and 2015, when Bertrand Teo witnessed the cascading impact of digitalisation in newsrooms across transnational borders. His foray into public relations – post-journalism – helped him to frame the impact of digitalisation on Singapore audiences. Bertrand shares his take on media consumption habits among youth and how PR tactics have adapted to the evolving media landscape.
Detail Book of Navigating Disruption Media Relations in the Digital Age PDF
- Author : Bertrand Teo
- Release : 15 September 2020
- Publisher : Marshall Cavendish International Asia Pte Ltd
- ISBN : 9789814928120
- Genre : Language Arts & Disciplines
- Total Page : 178 pages
- Language : English
- PDF File Size : 8,5 Mb
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