Narratives in Public Communication is popular PDF and ePub book, written by Fuyuan Shen in 2023-07-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Narratives in Public Communication can be Read Online from any device for your convenience.
Narratives in Public Communication Book PDF Summary
This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.
Detail Book of Narratives in Public Communication PDF
- Author : Fuyuan Shen
- Release : 04 July 2023
- Publisher : Taylor & Francis
- ISBN : 9781000903423
- Genre : Business & Economics
- Total Page : 258 pages
- Language : English
- PDF File Size : 11,8 Mb
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