Multimodal Argumentation and Rhetoric in Media Genres is popular PDF and ePub book, written by Assimakis Tseronis in 2017-12-15, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Multimodal Argumentation and Rhetoric in Media Genres can be Read Online from any device for your convenience.
Multimodal Argumentation and Rhetoric in Media Genres Book PDF Summary
This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
Detail Book of Multimodal Argumentation and Rhetoric in Media Genres PDF
- Author : Assimakis Tseronis
- Release : 15 December 2017
- Publisher : John Benjamins Publishing Company
- ISBN : 9789027264695
- Genre : Language Arts & Disciplines
- Total Page : 313 pages
- Language : English
- PDF File Size : 20,9 Mb
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