Mobile Support in Customer Loyalty Management is popular PDF and ePub book, written by Christian Zeidler in 2009-09-02, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Mobile Support in Customer Loyalty Management can be Read Online from any device for your convenience.
Mobile Support in Customer Loyalty Management Book PDF Summary
Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.
Detail Book of Mobile Support in Customer Loyalty Management PDF
- Author : Christian Zeidler
- Release : 02 September 2009
- Publisher : Springer Science & Business Media
- ISBN : 9783834983015
- Genre : Business & Economics
- Total Page : 251 pages
- Language : English
- PDF File Size : 10,7 Mb
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