Metaphor and Mills is popular PDF and ePub book, written by Honesto Herrera-Soler in 2012-07-04, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Metaphor and Mills can be Read Online from any device for your convenience.
Metaphor and Mills Book PDF Summary
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Detail Book of Metaphor and Mills PDF
- Author : Honesto Herrera-Soler
- Release : 04 July 2012
- Publisher : Walter de Gruyter
- ISBN : 9783110274585
- Genre : Language Arts & Disciplines
- Total Page : 338 pages
- Language : English
- PDF File Size : 14,9 Mb
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