The Basics of Media Writing is popular PDF and ePub book, written by Scott A. Kuehn in 2016-12-08, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, The Basics of Media Writing can be Read Online from any device for your convenience.
The Basics of Media Writing Book PDF Summary
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Detail Book of The Basics of Media Writing PDF
- Author : Scott A. Kuehn
- Release : 08 December 2016
- Publisher : CQ Press
- ISBN : 9781506308111
- Genre : Language Arts & Disciplines
- Total Page : 505 pages
- Language : English
- PDF File Size : 19,7 Mb
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