Media Convergence Handbook Vol 1 is popular PDF and ePub book, written by Artur Lugmayr in 2015-11-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Media Convergence Handbook Vol 1 can be Read Online from any device for your convenience.
Media Convergence Handbook Vol 1 Book PDF Summary
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Detail Book of Media Convergence Handbook Vol 1 PDF
- Author : Artur Lugmayr
- Release : 20 November 2015
- Publisher : Springer
- ISBN : 9783642544842
- Genre : Business & Economics
- Total Page : 429 pages
- Language : English
- PDF File Size : 21,8 Mb
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