Marketing Your Event Planning Business is popular PDF and ePub book, written by Judy Allen in 2010-05-20, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Your Event Planning Business can be Read Online from any device for your convenience.
Marketing Your Event Planning Business Book PDF Summary
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Detail Book of Marketing Your Event Planning Business PDF
- Author : Judy Allen
- Release : 20 May 2010
- Publisher : John Wiley & Sons
- ISBN : 9780470963821
- Genre : Business & Economics
- Total Page : 277 pages
- Language : English
- PDF File Size : 15,6 Mb
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