Marketing Strategy For Hotel Business is popular PDF and ePub book, written by Murniati - in 2020-12-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Strategy For Hotel Business can be Read Online from any device for your convenience.
Marketing Strategy For Hotel Business Book PDF Summary
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
Detail Book of Marketing Strategy For Hotel Business PDF
- Author : Murniati -
- Release : 15 December 2020
- Publisher : BookRix
- ISBN : 9783748768470
- Genre : Business & Economics
- Total Page : 197 pages
- Language : English
- PDF File Size : 10,8 Mb
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