Marketing Real People Real Choices is popular PDF and ePub book, written by Michael Solomon in 2013-09-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Real People Real Choices can be Read Online from any device for your convenience.
Marketing Real People Real Choices Book PDF Summary
Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
Detail Book of Marketing Real People Real Choices PDF
- Author : Michael Solomon
- Release : 05 September 2013
- Publisher : Pearson Higher Education AU
- ISBN : 9781486014385
- Genre : Business & Economics
- Total Page : 562 pages
- Language : English
- PDF File Size : 20,6 Mb
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