Marketing Management In Geographically Remote Industrial Clusters Implications For Business to consumer Marketing is popular PDF and ePub book, written by George Tesar in 2012-11-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Management In Geographically Remote Industrial Clusters Implications For Business to consumer Marketing can be Read Online from any device for your convenience.
Marketing Management In Geographically Remote Industrial Clusters Implications For Business to consumer Marketing Book PDF Summary
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Detail Book of Marketing Management In Geographically Remote Industrial Clusters Implications For Business to consumer Marketing PDF
- Author : George Tesar
- Release : 27 November 2012
- Publisher : World Scientific Publishing Company
- ISBN : 9789814489829
- Genre : Business & Economics
- Total Page : 528 pages
- Language : English
- PDF File Size : 19,8 Mb
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