Marketing Management Concepts and Tools is popular PDF and ePub book, written by K H. ERICKSON in 2014-04-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Management Concepts and Tools can be Read Online from any device for your convenience.
Marketing Management Concepts and Tools Book PDF Summary
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
Detail Book of Marketing Management Concepts and Tools PDF
- Author : K H. ERICKSON
- Release : 16 April 2014
- Publisher : Createspace Independent Publishing Platform
- ISBN : 1499141017
- Genre : Business & Economics
- Total Page : 60 pages
- Language : English
- PDF File Size : 15,6 Mb
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