Marketing Logistics is popular PDF and ePub book, written by Martin Christopher in 2012-05-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Logistics can be Read Online from any device for your convenience.
Marketing Logistics Book PDF Summary
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Detail Book of Marketing Logistics PDF
- Author : Martin Christopher
- Release : 04 May 2012
- Publisher : Routledge
- ISBN : 9781136379734
- Genre : Business & Economics
- Total Page : 170 pages
- Language : English
- PDF File Size : 9,6 Mb
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