Marketing and Supply Chain Management is popular PDF and ePub book, written by Dimitris Folinas in 2017-09-13, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing and Supply Chain Management can be Read Online from any device for your convenience.
Marketing and Supply Chain Management Book PDF Summary
Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Detail Book of Marketing and Supply Chain Management PDF
- Author : Dimitris Folinas
- Release : 13 September 2017
- Publisher : Routledge
- ISBN : 9781317296256
- Genre : Business & Economics
- Total Page : 422 pages
- Language : English
- PDF File Size : 11,9 Mb
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