Marketing in the 21st Century Concepts Challenges and Imperatives is popular PDF and ePub book, written by Henry Kyambalesa in 2017-11-01, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Marketing in the 21st Century Concepts Challenges and Imperatives can be Read Online from any device for your convenience.
Marketing in the 21st Century Concepts Challenges and Imperatives Book PDF Summary
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.
Detail Book of Marketing in the 21st Century Concepts Challenges and Imperatives PDF
- Author : Henry Kyambalesa
- Release : 01 November 2017
- Publisher : Routledge
- ISBN : 9781351781725
- Genre : Social Science
- Total Page : 336 pages
- Language : English
- PDF File Size : 11,5 Mb
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