Marketing In India Cases And Readings is popular PDF and ePub book, written by S.Neelamegham in 2024-09-30, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Marketing In India Cases And Readings can be Read Online from any device for your convenience.
Marketing In India Cases And Readings Book PDF Summary
This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.
Detail Book of Marketing In India Cases And Readings PDF
- Author : S.Neelamegham
- Release : 30 September 2024
- Publisher : Vikas Publishing House
- ISBN : 9789325956766
- Genre : Uncategoriezed
- Total Page : null pages
- Language : English
- PDF File Size : 9,7 Mb
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