Marketing for Entrepreneurs is popular PDF and ePub book, written by Frederick G. Crane in 2009-09-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing for Entrepreneurs can be Read Online from any device for your convenience.
Marketing for Entrepreneurs Book PDF Summary
One of the primary reasons most often cited for the failure of a new venture is the entrepreneur's inability to identity and exploit the `right idea'. This is directly connected to the concepts and principles of marketing, specifically: knowing what to produce and knowing what not to produce. Additionally, even if the entrepreneur has the right idea, many experts cite weak marketing efforts (marketing execution) as another reason for venture failure. Marketing for Entrepreneurs moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context. Traditional marketing texts are incapable of addressing marketing concepts directly applicable to the entrepreneur's unique situation. Furthermore, general entrepreneurship books are also not applicable because they tend to focus on management teams or the development of business plans while failing to address critical marketing dimensions.
Detail Book of Marketing for Entrepreneurs PDF
- Author : Frederick G. Crane
- Release : 16 September 2009
- Publisher : SAGE
- ISBN : 9781412953474
- Genre : Business & Economics
- Total Page : 481 pages
- Language : English
- PDF File Size : 8,6 Mb
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