Marketing Discourse is popular PDF and ePub book, written by Per Skålén in 2007-12-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing Discourse can be Read Online from any device for your convenience.
Marketing Discourse Book PDF Summary
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing. The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault’s understanding of power and Ernesto Laclau and Chantal Mouffe’s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people.
Detail Book of Marketing Discourse PDF
- Author : Per Skålén
- Release : 14 December 2007
- Publisher : Routledge
- ISBN : 9781134116379
- Genre : Business & Economics
- Total Page : 391 pages
- Language : English
- PDF File Size : 15,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Marketing Discourse by Per Skålén, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.