Advances in Brand Semiotics Discourse Analysis is popular PDF and ePub book, written by George Rossolatos in 2023-03-07, it is a fantastic choice for those who relish reading online the Literary Criticism genre. Let's immerse ourselves in this engaging Literary Criticism book by exploring the summary and details provided below. Remember, Advances in Brand Semiotics Discourse Analysis can be Read Online from any device for your convenience.
Advances in Brand Semiotics Discourse Analysis Book PDF Summary
This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.
Detail Book of Advances in Brand Semiotics Discourse Analysis PDF
- Author : George Rossolatos
- Release : 07 March 2023
- Publisher : Vernon Press
- ISBN : 9781648896163
- Genre : Literary Criticism
- Total Page : 258 pages
- Language : English
- PDF File Size : 15,8 Mb
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