Using Semiotics in Retail is popular PDF and ePub book, written by Rachel Lawes in 2022-02-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Using Semiotics in Retail can be Read Online from any device for your convenience.
Using Semiotics in Retail Book PDF Summary
WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.
Detail Book of Using Semiotics in Retail PDF
- Author : Rachel Lawes
- Release : 03 February 2022
- Publisher : Kogan Page Publishers
- ISBN : 9781398603837
- Genre : Business & Economics
- Total Page : 297 pages
- Language : English
- PDF File Size : 9,6 Mb
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