Marketing and Humanity is popular PDF and ePub book, written by Orie Berezan in 2018-11-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Marketing and Humanity can be Read Online from any device for your convenience.
Marketing and Humanity Book PDF Summary
This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.
Detail Book of Marketing and Humanity PDF
- Author : Orie Berezan
- Release : 15 November 2018
- Publisher : Cambridge Scholars Publishing
- ISBN : 9781527521797
- Genre : Business & Economics
- Total Page : 337 pages
- Language : English
- PDF File Size : 13,7 Mb
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