Strategic Marketing For Health Care Organizations is popular PDF and ePub book, written by Philip Kotler in 2021-02-17, it is a fantastic choice for those who relish reading online the Medical genre. Let's immerse ourselves in this engaging Medical book by exploring the summary and details provided below. Remember, Strategic Marketing For Health Care Organizations can be Read Online from any device for your convenience.
Strategic Marketing For Health Care Organizations Book PDF Summary
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.
Detail Book of Strategic Marketing For Health Care Organizations PDF
- Author : Philip Kotler
- Release : 17 February 2021
- Publisher : John Wiley & Sons
- ISBN : 9781118355831
- Genre : Medical
- Total Page : 418 pages
- Language : English
- PDF File Size : 19,8 Mb
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