Market Management and Project Business Development is popular PDF and ePub book, written by Hedley Smyth in 2014-09-25, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Market Management and Project Business Development can be Read Online from any device for your convenience.
Market Management and Project Business Development Book PDF Summary
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways. By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project. The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic. This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Detail Book of Market Management and Project Business Development PDF
- Author : Hedley Smyth
- Release : 25 September 2014
- Publisher : Routledge
- ISBN : 9781134506408
- Genre : Business & Economics
- Total Page : 354 pages
- Language : English
- PDF File Size : 15,9 Mb
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